The world is moving fast and so is the labor market. Quality is highly valued, so attracting and retaining new talent can seem complicated.
The traditional format that has always been used by the Human Resources department has been left behind, it is time to modernize and look for new methods with which to interact, such as the new techniques most used by companies in the field of Employer Branding.
Offering opportunities to the employee Not getting bogged down in the same thing and encouraging professional growth, with training programs in different departments and giving promotion options, is key to retaining talent. “The more the employee acquires more learning, a higher level of content and more responsibility, the more loyal he/she will be to the job”.
Consolidate a good working environment. There are several initiatives to create a good atmosphere among workers, but among the most outstanding are the promotion of cooperation and work autonomy, the implementation of compensation systems and personalized benefits, the construction of a pleasant physical space that encourages interpersonal collaboration, the development of good leadership and policies aimed at the quality of life of the team.
Encourage communication. Communication must be healthy. This is achieved with sincerity and transparency. Share with the employee, always in a respectful way, the company’s information, financial productivity and future plans.
Invest in training. This will awaken the interest and commitment of the workers.
Build a prestigious brand We cannot focus everything on looking for definitions that show the company’s values and transmit a good image. Nowadays, when someone wants to know more about us, they turn to our website. Therefore, we must take care of this aspect, in addition to accounts on social networks where we tell about our work and transmit a feeling of closeness. “The company must be transparent and real and involve all employees so that they use social networks as the greatest ally.”
Create a value proposition that makes an impact. The Human Resources department must have its policy defined. This will make it possible for employees to know the advantages of choosing our company, showing the challenges they can face and the benefits we can offer them.
6 techniques, 6 aspects to keep in mind in order not to be left behind and to advance to the rhythm of the world. Improvement is a symbol of growth.
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